In September 2020, InvestCloud hosted its Elements Virtual Conference, which brought together industry leaders and influencers to examine what they referred to as the four pillars of wealth management technology: 1) a hunger for greater productivity; 2) the drive for faster growth; 3) a call for social consciousness, and 4) a compulsion to race forward into the future. This conference paid special heed to how the onset of the coronavirus delivered a monumental shock to the wealth and asset management industries and hyper-accelerated industry shifts towards remote work, artificial intelligence, and automated company processes. Companies of all sizes were forced to pivot quickly and reinvent themselves to deal with these evolving industry trends. As these changes are expected to be long-term, if not permanent, shifts, it is essential for advisors to proactively adapt to them rather than passively wait for a return to normal.
In this guest post, Craig Iskowitz – CEO and founder of Ezra Group, a financial technology consulting firm – shares his signature Twitter-driven recap of the conference, which featured five key industry experts sharing their analyses of these four central pillars. Craig commences his recap with highlights from Margaret Regan, President and CEO of The FutureWork Institute, and Douglas Contant, President and CEO of the Campbell Soup Company, on reducing the barriers created in remote work while maximizing its advantages. Paul Romer, NYU economist and co-recipient of the Nobel Prize in Economic Sciences, discussed how technology has transformed our economy from the natural limits of physical resources to the eternal growth of ideas and technology.
From there, panel discussion highlights included:
- Data Utilization – In the digital age, a proactive advisor is an advisor that uses data well to recruit clients, anticipate life events, and streamline processes, a feat which is made infinitely easier by combining data and AI technology, and frees up the advisor to maintain a deeper focus on their clients and growing their firm;
- Impression Management – Hard skills can help a firm grow far, but interpersonal skills, even one as simple as being authentic, are critical to connecting with clients over video or in-person;
- Wealth Management – As while the typical wealth management advisor is currently swamped with choices, often juggling five to 15 financial services at once, there is a great need to simplify and streamline their services under larger, more variable platforms, paying special attention to transparency, hyper-personalization, and high responsiveness to allow for the best experience for them and their clients;
- Retirement Personalization – Using AI in smart retirement planning has been getting a lot of hype because of its potential for education and personalization, but it often takes a technologically savvy advisor to make wise decisions – and to optimize their efficiency – while using AI tools.
True to the themes of the conference, the Elements Virtual Conference leveraged technology to its advantage in light of the pandemic. It spread over multiple days and featured a wide range of topics and speakers from outside the industry.
Ultimately, the Elements Virtual Conference embodies the future of the wealth management industry: leveraging technology, flexibility, and a plethora of expertise to deliver unique, applicable information that financial advisors can use to make wise decisions about helping their clients and growing their businesses.